IMC Group Consolidates operating companies after 7 years
Following a successful year’s trading in 2012, the IMC Group have started 2013 by consolidating all of its individual operating companies under the IMC Group banner. Explaining why the time is right to make the changes MD Ian Robinson commented – “Our customers have been dealing with us as The IMC Group for several years now and this is the final stage of consolidating our accounting systems and procedures. During 2012 we strengthened our Commercial and Marketing functions which led us to make the decision to finally move away from using the individual company names. We are confident that the continued quality and reputation of our key brands (Hanwell, Shocklog and IceSpy) in our established markets will provide a strong platform for cross selling our existing ranges into new market sectors and for exciting new product development in the near future”. The new Commercial team has already re-structured the Sales function to focus on the promotion of the whole IMC range by Industry Sector and the Marketing team are currently completing a comprehensive review of both the branding and the support materials for the current ranges. However, they are starting 2013 with the launch of a comprehensive new website which brings the whole brand portfolio under one roof to showcase the strength and breadth of The IMC Group offering. Ian Robinson concludes “We have enjoyed consistent growth since the Group was formed and we now have a strong presence in monitoring and control across the world, particularly in the Heritage and Industrial sectors. We are now looking forward to seeing the added benefits that the recent investment will bring”.
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